Ernest Baskin Professor, Saint Joseph's University, Philadelphia
Ernest Baskin is an expert in consumer behavior and marketingresearch. His research focuses on consumer judgment and decision making with a particular interest in environmental effects on judgment and choice. Within this domain, he strives to work on ideas that have both practical and theoretical implications. His work has been published in journals such as the Journal of Consumer Research and Journal of Marketing Research and has been extensively covered in the popular press in outlets such as the Chicago Tribune, Lifehacker, and The Atlantic.
He worked extensively with a variety of firms on major marketing and behavioral initiatives, including Google, Pepsico, Activision, TIAA-CREF.
Prior to joining Saint Joseph’s, Ernest worked as a marketing consultant at ZS Associates in Philadelphia, PA and advised on marketing efforts, market research and mergers for a number of major pharmaceutical companies.
Christine Cline Vice President, Marketing, Retale, Chicago, IL
Christine Cline brings nine years of retail marketing experience to Retale, leading strategy development and implementation of all marketing and public relations activities.
In her previous role, Christine was Sr. Director of Marketing at Sears Holdings Corporation where she led event, promotional, and media planning for the Apparel & Accessories division.
She earned a B.A. in Marketing from the University of Wisconsin – Madison.