Tuesday, May 9, 2017 | 9 - 10 a.m.| HERSHEY® Lodge Session 1: “Big Data for the Little Guys: Understanding Data Analytics for Informed Decision Making"
Presented by: Ernest Baskin, professor, Saint Joseph's University, Philadelphia, PA
You receive a lot of consumer data and make decisions about your business using it. However, how do you know that you are drawing the right conclusions from your data? How do you make accurate decisions that advance your business and not fall into traps that may bias your thinking?
Together, we’ll examine ways in which consumers make their decision on topics such as risk and price perceptions. We will also cover academic research that is at the forefront of how consumers and managers see the marketplace, looking at the tools that you can use to affect consumer perceptions about your products.
Christine Cline Retale
Tuesday, May 9, 2017 | 10:15 - 11:15 a.m.| HERSHEY® Lodge Session 2: "Understanding the Three Pillars to a Successful Mobile Strategy"
Presented by: Christine Cline, vice president, Marketing, Retale, Chicago, IL
Today’s shoppers have changed. More than ever they’re using smart phones and tablets for research and inspiration before ever setting foot in a store. We all know how it’s changed traditional retail stores, but how is it evolving the grocery sector? Continued success hinges on reaching shoppers wherever they are, on whatever device they may be using. So omni-channel marketing strategies that tap into the mobile audience are essential. Easier said than done, right? Not at all.
Join Christine Cline, vice president, marketing at Retale as she explains ways to successfully pivot your marketing strategies to capitalize on changing media consumption trends.
Tuesday, May 9, 2017 | 11:30 a.m. - 12:30 p.m. HERSHEY® Lodge Session 3: "Bricks & Clicks: New Innovations Driving Sales in-store and Online
It’s no secret that technology is changing how we go to market. Online sales are starting to take more of consumers’ shopping dollars and mobile technology is changing the way we market and interact with our customers. Join Meg Major of Progressive Grocer magazine as she discusses emerging technologies with our panel of experts. If you’re not already providing an e-commerce option to your customers, how do you overcome the challenges to implement a digital shopping platform. If you’re already online, what’s next and what does it mean to your brick and mortar location? Our panelists provide their insights on the latest technological innovations impacting the way consumers shop in-store and online.