Jeff Lenard Vice President of Strategic Industry Initiatives, National Association of Convenience Stores (NACS)
Jeff Lenard oversees NACS’ industry-wide campaigns to enhance the image of the $550 billion convenience and fuel retailing industry, particularly the association’s reFresh initiative to lead positive change in how convenience retailers sell food and serve their communities. Lenard also serves as lead spokesperson and has conducted more than 5,000 media interviews about trends and innovations at the nation’s 154,000-plus convenience stores. In addition, he is the creator and co-host of the association’s popular weekly podcast, “Convenience Matters.”
Prior to joining NACS in 1999, Lenard served in communications and marketing functions for several energy-focused associations. He earned a B.S. in mechanical engineering from Worcester Polytechnic Institute and an M.B.A. in marketing from Syracuse University.