Boyer’s Food Markets President Dean Walker cuts the ribbon to officially open
the company’s new 27,500 square foot supermarket in Birdsboro.
the company’s new 27,500 square foot supermarket in Birdsboro.
Gary Lauer, right, PFMA director of membership development, congratulates John Boyer on the new supermarket. Boyer's Food Markets fulfilled the wishes of Birdsboro, Pennsylvania residents as it opened its first ground up supermarket in 46 years on August 4.
"The mayor reached out to us after he went door-to-door to get 2,000 signatures on a petition," said Dean Walker, Boyer's president. "We've wanted to be in Birdsboro and this was a good opportunity."
The 27,500 square foot supermarket, located at The Shops at St. Mark's Square, 200 West 1st Street, Birdsboro, is a partnership between Boyer's Food Markets, J.P. Mascaro & Sons and MB Investments.
Birdsboro, which is similar to the traditional, community-oriented towns where Boyer's Food Markets currently operates, had been without a grocery store for a long time.
It took more than two years to develop the project, which also houses the Birdsboro Pharmacy inside the store. They secured the location from St. Mark's Church in May 2014 and construction began in January.
"We've really spoiled our staff with this new location," Walker said. "Instead of taking a box and trying to fit everything that we offer in it, we were able to design the box to emphasize and execute everything that we do."
Boyer's was able to pack a lot of products into the new store. It features more than 40,000 sku's and it expanded all of its perishable departments, including the produce, deli, bakery and meat departments. The store also features a larger amount of organic items.
They hired Mehmert Store Services, an Irwin, Pennsylvania design company that specializes in supermarkets, to plan and design the store layout and showcase their departments without making the store feel crowded. They were on-site during the planning and construction, so that if obstacles like a column needed moved, they could talk to the developer to make that happen to fit the needs of the store plan.
"We try to make the shopping experience unencumbered," said Chad Ott, Mehmert Store Services. "We want the customer to be able to flow through the store without having to back track for an item that they didn't see. We've already received comments that this store is easy to shop. It's very intuitive."
Ott says a big item on every store owner's list is energy efficiency. They helped Boyer's select energy efficient LED lighting for the entire store, including its refrigerated cases and décor lighting. This store utilizes 90% Hussmann equipment, but Ott notes that Mehmert bids out all the equipment for pricing.
The modern décor features an earth tone color scheme. Specific departments are highlighted with large photo collages featuring prepared dishes for the bakery, dairy and deli departments, while the produce department has a wood plank wall to designate Boyer's Produce Market. The bakery and deli features a rounded awning, giving it the store within a store look.
The newest Boyer's Food Market has 90 employees — 70 were hired from the local community. They are open every day from 6 a.m. to 10 p.m.
This marks the Orwigsburg, Pennsylvania-based company's 18th supermarket and its second largest. Harold S. Boyer opened the first store in 1949. Today, his children Harry, John, Jeanne and Tom Boyer carry on this tradition of offering the best customer service.
"We hope Birdsboro will know us as a service, community-minded store with the best prices," Walker said.
"The mayor reached out to us after he went door-to-door to get 2,000 signatures on a petition," said Dean Walker, Boyer's president. "We've wanted to be in Birdsboro and this was a good opportunity."
The 27,500 square foot supermarket, located at The Shops at St. Mark's Square, 200 West 1st Street, Birdsboro, is a partnership between Boyer's Food Markets, J.P. Mascaro & Sons and MB Investments.
Birdsboro, which is similar to the traditional, community-oriented towns where Boyer's Food Markets currently operates, had been without a grocery store for a long time.
It took more than two years to develop the project, which also houses the Birdsboro Pharmacy inside the store. They secured the location from St. Mark's Church in May 2014 and construction began in January.
"We've really spoiled our staff with this new location," Walker said. "Instead of taking a box and trying to fit everything that we offer in it, we were able to design the box to emphasize and execute everything that we do."
Boyer's was able to pack a lot of products into the new store. It features more than 40,000 sku's and it expanded all of its perishable departments, including the produce, deli, bakery and meat departments. The store also features a larger amount of organic items.
They hired Mehmert Store Services, an Irwin, Pennsylvania design company that specializes in supermarkets, to plan and design the store layout and showcase their departments without making the store feel crowded. They were on-site during the planning and construction, so that if obstacles like a column needed moved, they could talk to the developer to make that happen to fit the needs of the store plan.
"We try to make the shopping experience unencumbered," said Chad Ott, Mehmert Store Services. "We want the customer to be able to flow through the store without having to back track for an item that they didn't see. We've already received comments that this store is easy to shop. It's very intuitive."
Ott says a big item on every store owner's list is energy efficiency. They helped Boyer's select energy efficient LED lighting for the entire store, including its refrigerated cases and décor lighting. This store utilizes 90% Hussmann equipment, but Ott notes that Mehmert bids out all the equipment for pricing.
The modern décor features an earth tone color scheme. Specific departments are highlighted with large photo collages featuring prepared dishes for the bakery, dairy and deli departments, while the produce department has a wood plank wall to designate Boyer's Produce Market. The bakery and deli features a rounded awning, giving it the store within a store look.
The newest Boyer's Food Market has 90 employees — 70 were hired from the local community. They are open every day from 6 a.m. to 10 p.m.
This marks the Orwigsburg, Pennsylvania-based company's 18th supermarket and its second largest. Harold S. Boyer opened the first store in 1949. Today, his children Harry, John, Jeanne and Tom Boyer carry on this tradition of offering the best customer service.
"We hope Birdsboro will know us as a service, community-minded store with the best prices," Walker said.
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