From left, Scott Karns, president & CEO; Todd Keys, meat department manager; Mat Rudderow, vice president of Procurement; Mary Vander Leest, president of SUPERVALU’s Foundation; Lee Halula, director of category management; and Nicole Murdoch-Cowden, bakery supervisor; during the award presentation at the SUPERVALU National Expo. Eight Pennsylvania Food Retailers
Among SUPERVALU Awardees
SUPERVALU Inc. recognized Karns Quality Foods as its 2016 Master Marketer for overall consistent performance during its annual National Expo in St. Paul, Minnesota this month. The competition recognizes best-in-class marketing efforts of independent grocery retailers served by the company’s wholesale distribution business.
SUPERVALU presented Karns, which operates eight stores in central Pennsylvania, with a $25,000 grant payable to the charity of its choice from the SUPERVALU Charitable Foundation.
Judges select the winners based on the creativity, clarity and effectiveness of the stores’ marketing campaigns. In addition to honoring stores based on their size, SUPERVALU added a new category for store groups with five or more locations.
“Year after year, we continue to be impressed by the quality, creativity and success of the campaigns nominated for the Master Marketer competition,” said Mike Stigers, SUPERVALU executive vice president, wholesale. “Choosing the winners is no easy task. All of the entries we received show how local grocery retailers are continuously finding new and exciting ways to engage their customers in a very competitive marketplace.”
Several Pennsylvania grocery retailers were honored for their marketing efforts.
• Country Harvest, Palmerton, Pa. — Fresh Department, stores 30,000 square feet and smaller.
• Shady Maple Farm Market, East Earl, Pa. — Fresh Department, stores larger than 30,000 square feet
• Landis Markets, Telford, Pa. — Private Brands, stores larger than 30,000 square feet
• Mihelic’s Shop ‘N Save, Glenshaw, Pa. — Website/Social Media and Master Marketer, stores larger than 30,000 square feet.
Store groups with five or more locations
• Redner’s Warehouse Markets, Reading, Pa. — Center Store Department
• Boyer’s Food Markets, Orwigsburg, Pa. — Extra Effort Advertising
• Karns Quality Foods, Mechanicsburg, Pa. — Private Brands
• Shop ‘N Save Group, Pittsburgh, Pa. — Public Service/Community
SUPERVALU presented 35 awards out of more than 450 programs submitted for the 2016 Master Marketer Awards.
Among SUPERVALU Awardees
SUPERVALU Inc. recognized Karns Quality Foods as its 2016 Master Marketer for overall consistent performance during its annual National Expo in St. Paul, Minnesota this month. The competition recognizes best-in-class marketing efforts of independent grocery retailers served by the company’s wholesale distribution business.
SUPERVALU presented Karns, which operates eight stores in central Pennsylvania, with a $25,000 grant payable to the charity of its choice from the SUPERVALU Charitable Foundation.
Judges select the winners based on the creativity, clarity and effectiveness of the stores’ marketing campaigns. In addition to honoring stores based on their size, SUPERVALU added a new category for store groups with five or more locations.
“Year after year, we continue to be impressed by the quality, creativity and success of the campaigns nominated for the Master Marketer competition,” said Mike Stigers, SUPERVALU executive vice president, wholesale. “Choosing the winners is no easy task. All of the entries we received show how local grocery retailers are continuously finding new and exciting ways to engage their customers in a very competitive marketplace.”
Several Pennsylvania grocery retailers were honored for their marketing efforts.
• Country Harvest, Palmerton, Pa. — Fresh Department, stores 30,000 square feet and smaller.
• Shady Maple Farm Market, East Earl, Pa. — Fresh Department, stores larger than 30,000 square feet
• Landis Markets, Telford, Pa. — Private Brands, stores larger than 30,000 square feet
• Mihelic’s Shop ‘N Save, Glenshaw, Pa. — Website/Social Media and Master Marketer, stores larger than 30,000 square feet.
Store groups with five or more locations
• Redner’s Warehouse Markets, Reading, Pa. — Center Store Department
• Boyer’s Food Markets, Orwigsburg, Pa. — Extra Effort Advertising
• Karns Quality Foods, Mechanicsburg, Pa. — Private Brands
• Shop ‘N Save Group, Pittsburgh, Pa. — Public Service/Community
SUPERVALU presented 35 awards out of more than 450 programs submitted for the 2016 Master Marketer Awards.
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