Karns Quality Foods, Mechanicsburg, Pa., won top honors in Supervalu’s National Beef Stampede, which increases awareness of beef as an essential part of dinner.
Karns’ winning campaign beat 120 other independent grocers. It included advertising, digital and social media promotions, a “Win 100 pounds of beef” contest, recipes and in-store merchandising, which resulted in an 11 percent increase in sales.
“Karns Foods has always been proud of our full-service meat department, and the Beef Stampede was the perfect opportunity to drive that message home,” said Scott Karns, owner and CEO of Karns Foods. “It allowed us to engage with our customers and highlight the quality and variety of our store’s meat department.”
Karns’ winning campaign beat 120 other independent grocers. It included advertising, digital and social media promotions, a “Win 100 pounds of beef” contest, recipes and in-store merchandising, which resulted in an 11 percent increase in sales.
“Karns Foods has always been proud of our full-service meat department, and the Beef Stampede was the perfect opportunity to drive that message home,” said Scott Karns, owner and CEO of Karns Foods. “It allowed us to engage with our customers and highlight the quality and variety of our store’s meat department.”
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