As consumers seek healthier foods and beverages, the National Association of Convenience Stores (NACS) conducted pilot programs to help convenience stores offer healthy food options. NACS ran test pilots in stores across the U.S. to see if convenience stores product offering and marketing could result in more healthy food sales.
Jeff Lenard, NACS vice president strategic industry initiatives, will present the education session “Building a Healthier Convenience Store: Marketing your store as a nutritious meal and snack destination,” during the PFMA annual conference on May 9 in Bedford, Pa.
He will share findings from a test of healthy dinner kits at convenience stores, where consumers often stop to fill up on gas before going home to make dinner. In addition, a NACS pilot program enlisted test stores to change their beverage layout and messaging to encourage shoppers to buy healthier beverages.
Lenard has also witnessed how strong community engagement can help stores sell the right products. He will share information from his travels across the country. Register for the conference at pfma.org.
Jeff Lenard, NACS vice president strategic industry initiatives, will present the education session “Building a Healthier Convenience Store: Marketing your store as a nutritious meal and snack destination,” during the PFMA annual conference on May 9 in Bedford, Pa.
He will share findings from a test of healthy dinner kits at convenience stores, where consumers often stop to fill up on gas before going home to make dinner. In addition, a NACS pilot program enlisted test stores to change their beverage layout and messaging to encourage shoppers to buy healthier beverages.
Lenard has also witnessed how strong community engagement can help stores sell the right products. He will share information from his travels across the country. Register for the conference at pfma.org.
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