Erica Koup Logsdon joined PFMA staff in 2023 as Director of Communications and Media Relations. Erica is a seasoned community engagement, marketing, and communications expert in local retail and business, has joined the association as the director of communications and media relations.
In this role, she is responsible for the association’s overall communications efforts, including its print, digital and online communications. She produces the association’s monthly magazine, Spectrum, hosts PFMA's Shelf Confidence podcast and manages the association's social media sites: Facebook, Twitter, Instagram and LinkedIn.
Erica comes to the association with years of communications experience from her roles with Fenner, A Michelin brand company, WITF, and Crescent Strategy. In addition to her professional accomplishments, over the past four years Erica has been active in the community building a diverse group for women to fill a gap she saw in her community for women to connect. Through her Gals that Brunch HBG initiative Erica has created a positive, authentic, and empowering atmosphere where women can connect with each other and find community. She also uses this community to help small businesses in the Greater Harrisburg area market engage an audience who values small business and community.
A central Pennsylvania native, Erica earned her bachelors degree in Political Science and American Government at the University of North Georgia while attending their military program and earned a master's certificate in Social Media Marketing from Rutgers University.