Liz Kemmery joined the PFMA staff in 2020 as Director of Communications. She joins the association after fourteen years in higher education, most recently working as director of creative services at Shippensburg University.
Previously, she worked as assistant director of publications at La Salle University in Philadelphia and spent several years as a local newspaper reporter in south-central Pennsylvania. Kemmery also has freelanced as a creative writer and editor for small businesses and publications nationwide.
She is responsible for the association’s overall communications efforts, including its print, digital and online communications. She produces the association’s monthly newsletter, The Spectrum, and manages the association's social media sites: Facebook, Twitter, Instagram and LinkedIn.
Kemmery attends industry events and store openings, which she includes in the newsletter. She supports the association’s business subsidiaries by producing their print and online marketing materials and serves on the conference and educational planning committees.
A central Pennsylvania native, Kemmery earned a master’s degree in professional and business communication from La Salle University and bachelor’s degrees in communication/journalism and art from Shippensburg University. In 2021, she became a Certified Digital Marketing Professional through the Digital Marketing Institute and American Marketing Association. She is a member of the Digital Marketing Institute and American Marketing Association.