Create your policyPCRS strongly recommends that retailers create and advertise a policy that informs customers what coupons the store accepts and under what conditions. The policy should be at a minimum posted at the customer service area and on the company’s website. All cashiers and customer service personnel need to know and follow the policy.
Counterfeit coupons deserve special mention as they are a significant problem for retailers today. The current generation of high-quality fakes can easily turn a 50-cent coupon into a $10 offer that is hard to detect at point-of-sale. Bogus coupons have high—even free—face values. Counterfeits that aren’t caught by the retailer at POS create financial harm because manufacturers will not pay for coupons they did not issue. Counterfeits that are detected and rejected at checkout pose their own challenge: customers, who may or may not know a coupon is illegitimate, will likely be upset when a coupon is refused by store personnel. To reduce the likelihood of redeeming counterfeit coupons, a retailer’s coupon acceptance policy should specify that:
Here is a sample Coupon Policy that you may use and modify to fit your needs: Manufacturer Coupon Acceptance Policy:
Double Coupons:
Note: If the store does not offer double coupons, the Double Coupons section should be omitted and the following clause should be added to the store’s overall Coupon Policy: “We do not offer double coupons—all coupons will be redeemed at their face value only.” Internet/Print-at-Home Coupons: We gladly accept valid Internet/Print-at-Home manufacturer coupons (the same coupon rules above apply to all Internet/Print-at-Home coupons) with the following exceptions:
Note: If the store does not accept Internet/Print-at-Home coupons, the Internet/Print-at-Home Coupons section should be omitted and the following clause should be added to the store’s overall Coupon Policy: “We do not accept Internet/Print-at-Home coupons.” |
Online couponsWith respect to the online print-at-home coupons (any offer that is a one-sided black & white or color coupon printed by the consumer on “plain” paper) that are most vulnerable to fraud, minimum standards should include:
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