In this episode, we explore the concept of customer decision-making and store selection, with a specific focus on the factors that can cause friction. Customer friction refers to anything that hinders a customer from completing a transaction with a specific retailer. On the Pennsylvania Food Merchants Association’s Shelf Confidence podcast, Hayley Miller from Upside discusses […]
The Pennsylvania Food Merchants Association (PFMA) is a statewide trade association advocating the views of the food and beverage industries. Our membership includes convenience stores, supermarkets, independent grocers, wholesalers, distributors, and consumer product vendors of all sizes operating in Pennsylvania and beyond.
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