Episode release date: Thursday, Aug. 6
Guests: Dan Johnson, WEP Program Development; Michael Hodges, Grocery and Chain Retail; Trevor Nare, Trends and Retail Insights
Pennsylvania’s beverage landscape continues to evolve, and retailers are navigating a market that looks very different than it did even a few years ago.
In this episode of Shelf Confidence, PFMA talks with the team from Vintage Imports about the business of beverages, from grocery wine programs and wholesale distribution to emerging categories such as ready-to-drink cocktails, non-alcoholic options, THC, CBD and other adult beverages.
Joining the conversation are Dan Johnson, WEP Program Development; Michael Hodges, Grocery and Chain Retail; and Trevor Nare, Trends and Retail Insights. Together, they bring a broad view of how products move through the marketplace and what retailers should consider when building or adjusting a beverage program.
The episode explores how Act 39 changed grocery wine sales in Pennsylvania and how Wine Expanded Permit programs continue to shape opportunities for retailers. The discussion also looks at what makes a strong wine program work, including product selection, customer expectations, staff knowledge and the realities of operating within Pennsylvania’s regulatory environment.
Beyond wine and spirits, the conversation turns to changing consumer preferences. From RTDs to non-alcoholic beverages and other emerging categories, today’s shoppers are looking for more variety, convenience and experiences that fit different lifestyles and occasions.
For PFMA members, this episode offers a practical look at how beverage programs can be built with both profitability and customer demand in mind. The Vintage Imports team shares insight into what operators should watch, where trends are heading and how businesses can make smart decisions in a competitive category.
Listen to this episode of Shelf Confidence on PFMA’s social media channels, YouTube, Spotify, Apple Podcasts, the PFMA website and all major podcast platforms.