Episode release date: Thursday, Sept. 10
Guests: Drew Svitko, Executive Director of the Pennsylvania Lottery; Eric Grubbs, Deputy Executive Director of Sales and Retail Operations
The Pennsylvania Lottery is approaching its 55th anniversary, and while that milestone reflects a long history, this episode of Shelf Confidence is focused on what is new.
Drew Svitko, Executive Director of the Pennsylvania Lottery, and Eric Grubbs, Deputy Executive Director of Sales and Retail Operations, return to the podcast to discuss new games, retailer updates, changing player habits and the role Lottery continues to play in Pennsylvania’s retail environment.
The conversation highlights newer games such as Cash Pop and Millionaire for Life, along with updates from the Retailer Incentive Program. For many convenience stores, supermarkets and other retailers, Lottery products remain an important part of customer traffic, front-end activity and daily operations.
Svitko and Grubbs discuss what successful Lottery retailers are doing well and how stores can think about the Lottery as part of the broader customer experience. The episode also looks at how player habits are changing and how the Lottery continues to compete for attention in a crowded entertainment market.
For retailers, the Lottery is more than tickets. It is a highly visible part of the store, a familiar customer touchpoint and a category that continues to evolve alongside technology, promotions and consumer behavior.
As the Pennsylvania Lottery looks toward its 55th anniversary, this episode gives PFMA members a chance to hear directly from Lottery leadership about what is changing, what retailers should watch and what the future may hold for players and retailers across the Commonwealth.
Listen to this episode of Shelf Confidence on PFMA’s social media channels, YouTube, Spotify, Apple Podcasts, the PFMA website and all major podcast platforms.