PFMA launches Season 4 of Shelf Confidence podcast Jan. 25

​The Pennsylvania Food Merchants Association kicks off the fourth season of its Shelf Confidence podcast this week, sharing member interviews that focus on trends and innovations in food and beverage retail.  
 
“This industry is ripe for innovation. Our members are constantly creating new ways to meet customer needs and improve the food retail landscape,” said Alex Baloga, president and CEO of PFMA. “The podcast shares how our members are influencing the industry and driving it forward.” 
 
The first two episodes feature new members and young entrepreneurs breaking the mold with their new business models.
 
On Wednesday, Jan. 25, Shelf Confidence welcomes new associate member Saint Rocco’s Treats, a small batch, craft dog treat company out of Bucks County. Brothers Kaleb and Kolby Rush explain how their pandemic project developed into a full-fledged business.
 
Sharing Excess founder Evan Ehlers joins Shelf Confidence for its second episode on Feb. 8. The organization has quickly grown to the largest food rescue organization in Philadelphia thanks to Ehlers’s unique process and partnerships.
 
Mid-February, Becky Smith will share how Poly Craft Industries stands out from the competition in the flexible packaging market.
 
Also scheduled in Season 4, hear from members STCR, PepsiCo, Dream2Career and more.
 
Shelf Confidence posts a new episode every other Wednesday morning. The podcast is available at shelfconfidence.buzzsprout.com, or on Apple Podcasts, Spotify or Google Podcasts.
 
Shelf Confidence launched in July 2021. Over its three previous seasons, the podcast has highlighted sustainability with The GIANT Company, reframing healthy snacking with Utz, High’s Safe Shop certification, diversity and inclusion with Sheetz, c-store innovation with National Convenience Distributors and many other trending topics.

---