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PFMA welcomes new member to board of directors

David Simonetti
David Simonetti

The Pennsylvania Food Merchants Association is pleased to welcome a new member to its Board of Directors. PFMA welcomes David Simonetti, Senior Director of Store Operations and Business Operations for Wawa, Inc.

“What a great addition to our board; it is always a pleasure to welcome members of the food and beverage industries to our PFMA Board of Directors,” said Alex Baloga, president and CEO of PFMA. “We thank David and Wawa for their dedication to the association and look forward to benefitting from David’s perspectives and expertise.”

David Simonetti is a Senior Director of Store Operations for Wawa, Inc. In his role, he is responsible for the Pennsylvania and NJ Markets and Store Operations Business Support Services. He joined Wawa in 2014 after spending the previous 9 years with Five Guys Enterprise as the Regional Director for Northeast Operations in the US and Canada. During his time at Five Guys, he played an integral role in building the brand and growing the company from 40 to nearly 1,200 locations. David has a diverse background that also includes time in the automotive industry with Volvo Cars of North America.

David received his MBA from American University and his BA from The George Washington University. He is a father of four children, including his daughter Lena who was born with Down syndrome. His interest in supporting those with special needs led him to become a member of the Board of Directors for Special Olympics Pennsylvania. He is also a Co-Founder and Donor Advisor for PHL Cares, a high-impact business-led response to Philadelphia’s chronic street homelessness problem mobilizing resources and leadership for real solutions – housing, jobs, and services – to end homelessness.

PFMA is led by a 37-member Board of Directors that includes retail and associate members.
​This volunteer group shapes the association’s agenda. Members are elected to unlimited three-year terms.

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