Episode release date: Thursday, Aug. 20
Guest: Farrell McKenna, President of Ravyx
Retail technology is moving fast, but for many small and mid-sized operators, the challenge is not chasing every new tool. It is figuring out what actually makes sense for their stores, their teams and their customers.
In this episode of Shelf Confidence, PFMA talks with Farrell McKenna, President of Ravyx, about what modernization really looks like for food and beverage retailers.
From POS systems and self-checkout to electronic shelf labels, robotics, data and store operations, retailers are hearing about more technology options than ever before. Some tools can improve efficiency and customer experience. Others may create more complexity than value if they are not implemented with a clear purpose.
McKenna brings a practical perspective to the conversation, helping break down how operators can cut through the noise and make smarter technology decisions. The episode explores what technology can realistically solve, where retailers should be cautious about hype and why implementation is often just as important as the tool itself.
The conversation also looks at staff buy-in, training and customer expectations. A new system can only succeed if employees understand it and customers see the benefit. For independent and mid-sized retailers, balancing innovation with personal service remains a key part of staying competitive.
For PFMA members, this episode is about approaching technology with confidence rather than pressure. Modernization does not have to mean overcomplicating operations. It can mean choosing the right tools, introducing them thoughtfully and keeping the focus on people, service and long-term business needs.
Listen to this episode of Shelf Confidence on PFMA’s social media channels, YouTube, Spotify, Apple Podcasts, the PFMA website and all major podcast platforms.