The Pennsylvania Food Merchants Association (PFMA) is proud to announce that Erica Koup Logsdon, a seasoned community engagement, marketing, and communications expert in local retail and business, has joined the association as the director of communications and media relations. In this role, Erica will manage the association’s monthly and annual publications, biweekly podcast, social channels, media relations, and the overall marketing communications strategy for the association.
Erica comes to the association with years of communications experience from her roles with Fenner, A Michelin brand company, WITF, and Crescent Strategy. In addition to her professional accomplishments over the past four years, Erica has been active in the community building a diverse group for women to fill a gap she saw in her community for women to connect. Through her Gals that Brunch HBG initiative Erica has created a positive, authentic, and empowering atmosphere where women can connect with each other and find community. She also uses this community to help small businesses in the Greater Harrisburg area market engage an audience who values small business and community.
“We are excited to welcome Erica, as she brings a wealth of expertise and excitement to this important role for our association,” said Alex Baloga, president and CEO of PFMA. “Erica will be a vital part of engaging our audiences, bringing high value contributions to the association and strengthening connections with our existing members and sponsors across the region.”
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Erica Koup Logsdon, Director of Communications and Media Relations